An Indiana practice is seeing a significant number of new patients from a billboard and a TV commercial. It's money well spent, says Laurie Streib, administrator of Gastroenterology of Southern Indiana, an eight-physician, 43-staff practice in New Albany, IN. And getting the advertising going has been amazingly easy – the billboard company designed the sign and the television … [Read more...] about Indiana office uses billboards and TV to bring in a flood of new patients
Increasing profits
How to use social media to market your practice
Social media marketing is hot hot hot. But how do you use it like the cool kids in order to market your practice? Start at the top. The top three networking sites, LinkedIn, Facebook, and Twitter, offer opportunities for spreading the word about the practice’s offerings and expertise. Network for business LinkedIn, the leading business network, is nonetheless social. … [Read more...] about How to use social media to market your practice
Don’t let the office get caught in Medicare’s pay cuts
e-scripting, EHRs, and value modifiers Medicare has been offering a lot of incentives for technology use and quality measures. But those same incentives have their dark side – payment cuts for noncompliance. Here are the three cuts to be dodging right now. And along with them is the unavoidable 2% cut brought about by sequestration. #1: the 2% cut on e-scripting Most imminent … [Read more...] about Don’t let the office get caught in Medicare’s pay cuts
Sequestration: another 2% cut on doctors’ payments
Sequestration. It began March 1, 2013. And it is hitting doctors’ payments by 2%. As to what managers need to do to meet the payment reductions, the financial experts are all advising essentially the same things: get the copays and deductibles up front, and set up a credit-card-on-file for as many patients as possible. The sequester specifics are these: The 2% … [Read more...] about Sequestration: another 2% cut on doctors’ payments
Keep safe from the Recovery Audit Contractors and the courts by making the corrections correctly
What flaws are the Recovery Audit Contractors searching for in records? Illegible documentation, incomplete documentation, unidentified providers, wrong dates of service – and evidence of improper corrections. To help offices stay safe, the government has set out guides for making corrections so the records pass muster with the RACs. Those same guides will also ensure the … [Read more...] about Keep safe from the Recovery Audit Contractors and the courts by making the corrections correctly