In the ever-evolving healthcare landscape, attracting and retaining patients is vital for the success of your medical office. As a medical office manager, it's your responsibility to lead your team in developing an effective marketing plan for the coming year and continually evaluate and adjust your current strategies. Develop a Marketing Plan for the Next Year A … [Read more...] about Attract new patients and keep old ones with a marketing strategy
Increasing profits
5 quick ways to make your waiting room more welcoming
A full office makeover may not be possible, but every medical practice can make improvements to its patient waiting room. 1 Keep it clean All places of business should be clean, but arguably none more than a medical practice waiting room as it speaks to the quality of care. Take a look around. Are the windows and doors clean? Is there dust on the tables? Does the … [Read more...] about 5 quick ways to make your waiting room more welcoming
How to focus on the important stuff
As a busy medical office manager, it's crucial to stay organized and focused on your important projects. Here are some specific tips to help you maintain focus in at the office: Prioritize Your Tasks: Identify your most critical tasks and prioritize them based on urgency and importance. This might include patient scheduling, billing, compliance, and staff management. … [Read more...] about How to focus on the important stuff
Forget multitasking! Here are 4 ways to improve your focus and get more done
It’s a typical day at work. You’re on the computer, entering data, while you’re talking on the phone. A staff member comes to your office door, stack of papers in hand, and you motion for her to come in and put the papers on your desk. You continue your phone conversation, momentarily removing your hands from the keyboard in order look through the papers. You’re a multitasking … [Read more...] about Forget multitasking! Here are 4 ways to improve your focus and get more done
6 tips for getting your physicians onto the speaker circuit
One impactful way to promote your physicians' expertise, foster professional growth, and enhance your practice's reputation is by encouraging them to speak at live conferences and web events. Consider these benefits of physician presentations and outline how you, as a medical office manager, can assist in securing these valuable speaking engagements. Establishing Thought … [Read more...] about 6 tips for getting your physicians onto the speaker circuit
21 easy ways to boost practice profitability fast
Simple changes to billing procedures, hiring policies, purchasing, patient relations, and other daily activities can have a positive impact on your practice's bottom line. Here are 21 ways you can quickly boost practice profitability. 1. Name a reimbursement coordinator To get all the reimbursement possible, hire or appoint someone to be a reimbursement coordinator. It … [Read more...] about 21 easy ways to boost practice profitability fast
How to negotiate the best possible purchasing agreements
Smart purchasing decisions help a medical practice run more efficiently, improve the practice's bottom line, and make your job easier. But what should you include in purchasing contracts and lease agreements? As important, how do you negotiate the best possible deal for the practice? Determining requirements Before you solicit bids or attempt to negotiate a contract, … [Read more...] about How to negotiate the best possible purchasing agreements
Six key areas for successful physician partnerships
By Nick Hernandez bio Physicians should take a measured approach to the future of their practice. Physician partnerships require much pre-planning, careful structuring, and a whole lot of continued communication in order for them to be successful. I am often asked to help a practice facilitate the undertaking of physician partnerships. It is certainly not a process that … [Read more...] about Six key areas for successful physician partnerships
Is healthcare SEO really worth the investment?
Years ago, planning a marketing campaign was a simple process. With fewer mediums available to reach potential clients, it was more about how much to spend and less about where to invest those resources. Today, though, the healthcare digital marketing landscape has changed dramatically. Instead of just print options, we now have things like pay-per-click (PPC), search engine … [Read more...] about Is healthcare SEO really worth the investment?
Strategies to stay on top of insurance denials and appeals
Denials from insurance companies can be frustrating and costly for both your practice and patients. However, a well-organized approach to handling denials and appeals can significantly impact your revenue and patient satisfaction. In this article, we will provide you with valuable advice on managing denials and appeals effectively. Understanding Denials Before delving into … [Read more...] about Strategies to stay on top of insurance denials and appeals