Digital media specialist Brittney Overstreet says social media has given word-of-mouth marketing—the oldest marketing tool—unanticipated strength that can dramatically boost your medical practice or effortlessly destroy it if you don't know how to manage it. Social media, defined as the online method for sharing information with an audience, is used by many patients to … [Read more...] about Social media is a double win for your medical practice and your career
Managing patients
OIG issues genetic testing fraud alert
Have your patients got themselves involved with a genetic testing scam? The Office of Inspector General has issued a fraud alert warning of a genetic testing fraud scheme. According to the OIG, scammers are using telemarketing calls, booths at health fairs and public events and door-to-door visits offering Medicare beneficiaries cheek swabs for genetic testing. The objective … [Read more...] about OIG issues genetic testing fraud alert
Staff name badges help patients feel comfortable
A seemingly simple, easy-to-implement change can have a positive impact on your practice. Staff name badges make patients feel at ease and help facilitate friendly relationships between medical workers and patients. A recent nationwide survey finds four out of five patients say it is important to identify the name and specialty of medical personnel when being treated. … [Read more...] about Staff name badges help patients feel comfortable
Tell your patients about the new eMedicare app launched this year
The Centers for Medicare & Medicaid Services (CMS) has launched an app that gives consumers a modernized Medicare experience with direct access on a mobile device to some of the most-used content on Medicare.gov. The "What's Covered" app lets people with Original Medicare, caregivers and others quickly see whether Medicare covers a specific medical item or service. … [Read more...] about Tell your patients about the new eMedicare app launched this year
How an OBGYN practice increased their Google ratings
Prospective patients frequently rely on online reviews from current or former patients before selecting a physician. But how can you convince your satisfied patients to post good reviews? Here's how one OG-GYN practice handled it. "We are a private practice OBGYN office in Southern New Hampshire," writes Administrative Coordinator, Amanda Giglio, "and, as a specialty … [Read more...] about How an OBGYN practice increased their Google ratings
How telehealth can transform your medical practice
Telehealth— the practice of providing a range of healthcare services remotely, as opposed to face-to-face— is revolutionizing the practice of medicine. Adopting it can help you substantially grow your medical practice, according to Nick Hernandez, founder and CEO of ABISA, a consultancy specializing in strategic healthcare initiatives. "I have been helping … [Read more...] about How telehealth can transform your medical practice
Employee incentive program increases number of patient well exams—and practice revenue
Pediatric Medical Group of Santa Maria, located in Santa Maria, CA, has found a way to quadruple the amount of well child and well baby exams at its office. "In the past, we always ran a recall report and had our staff call patients that were due for well exams," Camille Gamble, practice manager, tells Medical Office Manager. Although the process seemed to work okay, … [Read more...] about Employee incentive program increases number of patient well exams—and practice revenue
Putting the patient first
By Nick Hernandez bio Medical practices should take a measured approach to the future of their practice, keeping in mind that patients define value as appointment access and availability. With the changes and incentives (often misaligned incentives) in play as a result of healthcare reform, many hospitals and provider groups are hedging their bets that bigger is … [Read more...] about Putting the patient first
Is your medical office prepared to accommodate an aging population?
Talk of an aging population isn't idle chatter. According to the U.S. Census Bureau, 2030 will mark a significant turning point in the nation's history. By then, all baby boomers will be older than 65. This means that one in every five residents will be retirement age. An aging population presents increasing challenges from the standpoint of health care and related patient … [Read more...] about Is your medical office prepared to accommodate an aging population?
How one medical center created their dream schedule
At Barnard Medical Center in Washington, DC, the staff and physicians worked together to create a schedule that meets of the patients, as well as the practice's working parents. Melissa Gohacki, the practice manager, explains how the schedule was designed. I work at a small primary care office- two physicians and two NPs. One of the physicians is married to one of the NPs, and … [Read more...] about How one medical center created their dream schedule