Understand your audience: Before you start writing, think about who will be reading your document. Knowing your audience will help you choose the appropriate tone and language for your writing. Keep it clear and concise: Avoid using jargon and complicated language. Use simple and clear language that is easy to understand. Keep your sentences short and to the point. Use active … [Read more...] about 10 tips for stronger business writing
Marketing
“You’re not hired:” Leaving job candidates hanging can hurt your reputation
When companies engage with job candidates, a new survey reveals the importance of following up—even if they opt not to hire them. The Conference Board survey found that 18 percent of candidates who didn’t hear back from a company after an interview took a negative action against the company. That includes declining to recommend it to others or leaving a negative review. And … [Read more...] about “You’re not hired:” Leaving job candidates hanging can hurt your reputation
14 good ways to cut your appointment wait times
Long patient wait times cause frustration for patients, stress for reception desk staff, loss of confidence in the practice—and, ultimately, loss of revenue. Here are 14 things you can do to reduce patient wait times, courtesy of Stewart Gandolf, Chief Executive Officer of Healthcare Success, a team of specialists who partner with healthcare clients to profitably deliver … [Read more...] about 14 good ways to cut your appointment wait times
5 ways your medical office can violate HIPAA
The HIPAA Privacy Act is a federal law that was established in 1996 to set provisions and standards for the protection of personal health information. The rule puts limits and conditions on the use and disclosure of patient medical information. It also gives patients the right to obtain a copy, examine, and request corrections to their records. Though most medical practices are … [Read more...] about 5 ways your medical office can violate HIPAA
Should you notify applicants they didn’t get the job?
Open positions, especially those advertised, often generate many applications. If your practice is located in a major metropolitan area or large town, you may receive a huge pile of applications, electronic or otherwise, in response to a job posting. Fortunately, not all job applicants will have the appropriate qualifications—otherwise, interviewing would become your full-time … [Read more...] about Should you notify applicants they didn’t get the job?
Social media is a double win for your medical practice and your career
Digital media specialist Brittney Overstreet says social media has given word-of-mouth marketing—the oldest marketing tool—unanticipated strength that can dramatically boost your medical practice or effortlessly destroy it if you don't know how to manage it. Social media, defined as the online method for sharing information with an audience, is used by many patients to … [Read more...] about Social media is a double win for your medical practice and your career
2017 QPP performance information is now available on Physician Compare
CMS has added new performance information to the Physician Compare website. Medicare patients and caregivers are able to use the Physician Compare website to search for and compare clinicians and groups who are enrolled in Medicare, as shown in this patient story video. The overarching goals of Physician Compare are, 1) to help people with Medicare make informed health care … [Read more...] about 2017 QPP performance information is now available on Physician Compare
How an OBGYN practice increased their Google ratings
Prospective patients frequently rely on online reviews from current or former patients before selecting a physician. But how can you convince your satisfied patients to post good reviews? Here's how one OG-GYN practice handled it. "We are a private practice OBGYN office in Southern New Hampshire," writes Administrative Coordinator, Amanda Giglio, "and, as a specialty … [Read more...] about How an OBGYN practice increased their Google ratings
Putting the patient first
By Nick Hernandez bio Medical practices should take a measured approach to the future of their practice, keeping in mind that patients define value as appointment access and availability. With the changes and incentives (often misaligned incentives) in play as a result of healthcare reform, many hospitals and provider groups are hedging their bets that bigger is … [Read more...] about Putting the patient first
Is your medical office prepared to accommodate an aging population?
Talk of an aging population isn't idle chatter. According to the U.S. Census Bureau, 2030 will mark a significant turning point in the nation's history. By then, all baby boomers will be older than 65. This means that one in every five residents will be retirement age. An aging population presents increasing challenges from the standpoint of health care and related patient … [Read more...] about Is your medical office prepared to accommodate an aging population?