Meeting every week with the doctors makes a tremendous difference in how smoothly – and also how successfully – an office operates, says the manager of a pediatrics practice in Colorado. For her office, it's an 8 a.m. meeting every Monday, a good time, because it sets the tone for the week. It also keeps everybody on the same page. And it ensures that the doctors know all the … [Read more...] about Use weekly meetings with doctors to keep office running smoothly
Marketing
Profit-boosting ideas welcome at staff meetings
Staff often have good recommendations, particularly for customer service. So to make sure they stay on the lookout for recommendations, practice manager Jackie Arzooyan of Canton Asthma & Allergy in Canton, MI, sets aside staff meeting time for them. The process is an easy one. When she draws up the agenda for a meeting, Arzooyan includes a question for everybody to think … [Read more...] about Profit-boosting ideas welcome at staff meetings
What happened when a doctor cried on social media
By Ron Harman King, MS bio There's a lot of debate in the healthcare profession these days about social media. On one hand, I've heard some good arguments against doctors taking precious time from successful practices for social media and also against using social media to communicate directly with patients, which obviously creates big privacy problems. On the other … [Read more...] about What happened when a doctor cried on social media
Don’t put your good customer service on hold
By Mark Williamson, CEO at PHMG bio Good customer service isn't just limited to providing first-class medical care. From the moment a patient first comes into contact with your company, a high level of service should be at the forefront of your responsibilities. Good manners, a friendly attitude, and going above and beyond all help make your patients feel … [Read more...] about Don’t put your good customer service on hold
For good marketing, try an open house
Want a marketing approach that's both effective and inexpensive? Try an open house. It's an open sales opportunity, says Robin Samora of Let's Make You Shine, a Boston marketing firm for medical practices and small businesses. It can achieve a number of good things: Introduce the practice to prospective patients Introduce new physicians Show off the expertise … [Read more...] about For good marketing, try an open house
Four digital trends that can transform your medical practice
Medical practices of every type and size are rapidly being transformed by the digital revolution. Your patients are ratcheting up health-related online activities to unprecedented levels, says Ron Harman King, founder of Vanguard Communications. "Patients now routinely do medical research, seek medical guidance and search for medical services online. The surge in digital … [Read more...] about Four digital trends that can transform your medical practice
What are the chief business concerns of independent doctors?
Competing for patients against hospitals and health systems, which have substantial marketing budgets, topped the list of problems independent doctors face, according to a new survey out from the Association of Independent Doctors, a national nonprofit trade association. The pay gap between employed and independent doctors ranked a close second. "A variety of market forces … [Read more...] about What are the chief business concerns of independent doctors?
10 rules for getting good press and new patients along with it
To get new business, your medical practice has to be the first place the patient calls. To make the call, the patient has to know your practice's name. To know your practice's name, the patient has to see it over and over in the media. Media coverage is good free marketing, says Pam Lontos, president of Pam Lontos Consulting in Orlando. But to be of any value, it has to be … [Read more...] about 10 rules for getting good press and new patients along with it
The healthcare consumer: Using patient online reviews to boost your practice’s business
Patients are making increasing use of physician rating and review sites to comment on their medical experiences the way diners do with restaurants. And as with restaurants, this can be a tremendous boost or drag on your practice's business. Here's how to make effective use of these sites. Top review sites First, become familiar with the top healthcare review sites, which in … [Read more...] about The healthcare consumer: Using patient online reviews to boost your practice’s business
New referrals come from a visit, a folder, and chocolate cookies
When a new manager took over the office of a Miami gastroenterology practice, the office had just lost two physicians and needed to increase referrals for the three physicians who remained. So she took on the job of marketing. Her approach was direct and simple, but the results were so good that now, less than two years later, the schedule stays full. First, she put together … [Read more...] about New referrals come from a visit, a folder, and chocolate cookies