By Nick Hernandez bio Physician leaders must be innovators to navigate their practices into and through the era of healthcare reform. True physician entrepreneurs take charge of change and continuously scan the outside environment for new and fresh ideas. They search for opportunities for ways to do what has never been done before, and many times engage consultants … [Read more...] about Physician entrepreneurs drive innovation and change
Marketing
U.S. news and Binary Foundation team up to add patient experience ratings to online doctor profiles
U.S. News & World Report recently announced a new collaboration with Binary Fountain, a provider of patient feedback management solutions with one of the largest data repositories of online patient reviews and surveys in the healthcare industry. Through this relationship, U.S. News now publishes patient experience ratings from Binary Fountain on many of its doctor profile … [Read more...] about U.S. news and Binary Foundation team up to add patient experience ratings to online doctor profiles
Strong practice leaders understand the competition
By Nick Hernandez bio Practice managers must be keenly aware of what competing practices are doing as well as practices outside of their catchment area. Practice management requires a firm focus on the competition; identifying its strengths and vulnerabilities is crucial. Since managing a successful practice requires decision and action based on situational … [Read more...] about Strong practice leaders understand the competition
Involving staff in marketing generates good ideas and sense of teamwork
An office manager looking for ways to encourage a team atmosphere decided to ask staff to help market the Ear, Nose, and Throat (ENT) practice where they all work. The goal was to help staff see that everyone plays a key role in the four-physician, 22-staff practice. The office manager began by holding a meeting focused on the important role everyone plays in marketing the … [Read more...] about Involving staff in marketing generates good ideas and sense of teamwork
In the News: Alliance helps member physicians collect patient reviews and manage online reputation
Physicians belonging to Collier County Medical Society (CCMS) in Florida now have help boosting their online reputation and gaining insight into their practices from patient reviews about their experiences, thanks to a new strategic alliance with Testimonial Tree. For a discounted price, member physicians will have access to Testimonial Tree's reputation management services, … [Read more...] about In the News: Alliance helps member physicians collect patient reviews and manage online reputation
Telephone, email, v-mail, meeting new colleagues: how to look like a pro
In the professional world, proper communication counts big. Any manager or physician who wants to rise above the competition has to know communication etiquette, says Canadian etiquette consultant Jay Remer of St. Andrews, New Brunswick. People expect every doctor to know medicine. How they choose a doctor depends on whether they connect with the individual. And what makes the … [Read more...] about Telephone, email, v-mail, meeting new colleagues: how to look like a pro
Patient referrals: an untapped source of new revenue
Medical practices sometimes mistakenly believe that patient referrals don't matter. However, like customer referrals, patient referrals are an important—and often untapped—source of new business. There are multiple ways to make sure your practice is encouraging referrals. Here are several areas where you should focus. Family members and their friends Perhaps the most … [Read more...] about Patient referrals: an untapped source of new revenue
‘Dressing for success’ at the office counts far more than you think
Whether the manager is speaking to a group, to the doctors, or to a new patient, looks count, says image consultant Sandy Dumont of The Image Architect in Norfolk, VA. And Dumont backs up her assertion with research – limited research, but research nonetheless. She recently sat in a courtroom "for hours predicting which attorneys would win based on how they looked." And each … [Read more...] about ‘Dressing for success’ at the office counts far more than you think
The four elements of successful operational planning
By Nick Hernandez bio Physicians are well aware of the need for planning. Indeed, they devise clinical plans on a daily basis as they formulate the best way in which to care for a patient. However, when is the last time you spent time working on operational planning for your practice? Many physicians or practice administrators reading this will be thinking, "Who has the time … [Read more...] about The four elements of successful operational planning
How one irritated patient can start a social media firefight
By Lynne Curry bio Here's the scenario: One of your physicians considers himself "a law unto himself." When an employee or patient protests how he treats them, he wastes no time telling the employee or patient why they are wrong or where to find the exit door. You've tried for years to get this physician to take it easier on people. No such luck. You've begged … [Read more...] about How one irritated patient can start a social media firefight