Patients are making increasing use of physician rating and review sites to comment on their medical experiences the way diners do with restaurants. And as with restaurants, this can be a tremendous boost or drag on your practice's business. Here's how to make effective use of these sites. Top review sites First, become familiar with the top healthcare review sites, which in … [Read more...] about The healthcare consumer: Using patient online reviews to boost your practice’s business
Marketing
New referrals come from a visit, a folder, and chocolate cookies
When a new manager took over the office of a Miami gastroenterology practice, the office had just lost two physicians and needed to increase referrals for the three physicians who remained. So she took on the job of marketing. Her approach was direct and simple, but the results were so good that now, less than two years later, the schedule stays full. First, she put together … [Read more...] about New referrals come from a visit, a folder, and chocolate cookies
Physician entrepreneurs drive innovation and change
By Nick Hernandez bio Physician leaders must be innovators to navigate their practices into and through the era of healthcare reform. True physician entrepreneurs take charge of change and continuously scan the outside environment for new and fresh ideas. They search for opportunities for ways to do what has never been done before, and many times engage consultants … [Read more...] about Physician entrepreneurs drive innovation and change
U.S. news and Binary Foundation team up to add patient experience ratings to online doctor profiles
U.S. News & World Report recently announced a new collaboration with Binary Fountain, a provider of patient feedback management solutions with one of the largest data repositories of online patient reviews and surveys in the healthcare industry. Through this relationship, U.S. News now publishes patient experience ratings from Binary Fountain on many of its doctor profile … [Read more...] about U.S. news and Binary Foundation team up to add patient experience ratings to online doctor profiles
Strong practice leaders understand the competition
By Nick Hernandez bio Practice managers must be keenly aware of what competing practices are doing as well as practices outside of their catchment area. Practice management requires a firm focus on the competition; identifying its strengths and vulnerabilities is crucial. Since managing a successful practice requires decision and action based on situational … [Read more...] about Strong practice leaders understand the competition
Involving staff in marketing generates good ideas and sense of teamwork
An office manager looking for ways to encourage a team atmosphere decided to ask staff to help market the Ear, Nose, and Throat (ENT) practice where they all work. The goal was to help staff see that everyone plays a key role in the four-physician, 22-staff practice. The office manager began by holding a meeting focused on the important role everyone plays in marketing the … [Read more...] about Involving staff in marketing generates good ideas and sense of teamwork
In the News: Alliance helps member physicians collect patient reviews and manage online reputation
Physicians belonging to Collier County Medical Society (CCMS) in Florida now have help boosting their online reputation and gaining insight into their practices from patient reviews about their experiences, thanks to a new strategic alliance with Testimonial Tree. For a discounted price, member physicians will have access to Testimonial Tree's reputation management services, … [Read more...] about In the News: Alliance helps member physicians collect patient reviews and manage online reputation
Telephone, email, v-mail, meeting new colleagues: how to look like a pro
In the professional world, proper communication counts big. Any manager or physician who wants to rise above the competition has to know communication etiquette, says Canadian etiquette consultant Jay Remer of St. Andrews, New Brunswick. People expect every doctor to know medicine. How they choose a doctor depends on whether they connect with the individual. And what makes the … [Read more...] about Telephone, email, v-mail, meeting new colleagues: how to look like a pro
Patient referrals: an untapped source of new revenue
Medical practices sometimes mistakenly believe that patient referrals don't matter. However, like customer referrals, patient referrals are an important—and often untapped—source of new business. There are multiple ways to make sure your practice is encouraging referrals. Here are several areas where you should focus. Family members and their friends Perhaps the most … [Read more...] about Patient referrals: an untapped source of new revenue
‘Dressing for success’ at the office counts far more than you think
Whether the manager is speaking to a group, to the doctors, or to a new patient, looks count, says image consultant Sandy Dumont of The Image Architect in Norfolk, VA. And Dumont backs up her assertion with research – limited research, but research nonetheless. She recently sat in a courtroom "for hours predicting which attorneys would win based on how they looked." And each … [Read more...] about ‘Dressing for success’ at the office counts far more than you think