Years ago, planning a marketing campaign was a simple process. With fewer mediums available to reach potential clients, it was more about how much to spend and less about where to invest those resources. Today, though, the healthcare digital marketing landscape has changed dramatically. Instead of just print options, we now have things like pay-per-click (PPC), search engine … [Read more...] about Is healthcare SEO really worth the investment?
Technology
Are former staffers still accessing your office’s accounts?
High staffing turnover continues, and the cybersecurity threat to employers is real. In a recent study, phishing-resistant multi-factor authentication (MFA) provider Beyond Identity gathered responses from former employees across the United States, the United Kingdom, and Ireland and found a vast majority of employees (83%) admitted to maintaining continued access to … [Read more...] about Are former staffers still accessing your office’s accounts?
Prepare and practice for conducting an online job interview
By Robert Half By now, you’ve likely discovered the advantages of conducting a remote interview. It’s convenient for you and the candidate, it’s easier to schedule separate interviews with the hiring committee, it saves you the cost of a candidate’s lunch or travel expenses, and you can conduct more assessments more quickly. Most importantly, and especially in this very … [Read more...] about Prepare and practice for conducting an online job interview
10 basic steps to comply with HIPAA
HIPAA (the Health Insurance Portability and Accountability Act) is a federal law that protects the privacy of individuals' personal and medical information. HIPAA is important for medical offices because it sets standards for the protection and handling of this sensitive information, which is critical to maintaining the trust of patients and ensuring the confidentiality of … [Read more...] about 10 basic steps to comply with HIPAA
7 ways to get the most out of a work conference
Does your 2024 calendar include conferences? Are there events you and your staff will attend for education, product knowledge, or networking? As a medical office manager, attending conferences and trade shows can be a valuable opportunity to learn about new trends and technologies in the healthcare industry. However, with all the hustle and bustle of travel, it can be difficult … [Read more...] about 7 ways to get the most out of a work conference
Managers embrace AI, workers feel mixed depending on generation and profession
Survey shows Gen Z and millennials are most likely to use AI to their advantage at work Automating routine tasks and increasing efficiency are the biggest anticipated benefits The use of generative AI has workers feeling a mixture of emotions about their skills and career prospects, research from talent solutions and business consulting firm Robert Half shows. According … [Read more...] about Managers embrace AI, workers feel mixed depending on generation and profession
The 10 policies you need to stop employee PHI breaches
Safeguarding personal health information (PHI) data from hackers, identity thieves and other cyber threats isn't just a legal obligation but a business imperative. Yet, with so much on the line, breaches keep happening, even at large and sophisticated organizations that invest millions in data security. The Problem: Employees Many PHI breaches can be traced back to … [Read more...] about The 10 policies you need to stop employee PHI breaches
How to resolve conflicts in a virtual, remote work environment
By Lynne Curry “We had a situation blow up this morning,” the medical practice partner said when he called for advice. “It came out of nowhere. One small issue, a manager not letting his peer know about a meeting, unleashed a tidal wave of anger from her. We talked to the first manager. He said he’d accidentally overlooked putting the other manager on the Zoom invitation. He … [Read more...] about How to resolve conflicts in a virtual, remote work environment
Patient right of access: Consequences are extreme if you get it wrong
By Suze Shaffer Patients’ right of access has extreme consequences if they are not handled properly. It starts the moment a patient makes this request. HIPAA prohibits unreasonable measures when patients are requesting access to their medical records. Most practices think this request must be in writing. Although this is ideal, sometimes it can cause a problem when the … [Read more...] about Patient right of access: Consequences are extreme if you get it wrong
Make someone responsible for HIPAA compliance and security
By Suze Shaffer Preventing data breaches and securing patient data is everyone’s responsibility, but the Office for Civil Rights (OCR) requires someone to be the point person. Make sure you have assigned a HIPAA Privacy Officer and a HIPAA Security Officer. Everyone in the practice needs to know who these people are by these titles. In a small practice it could be just one … [Read more...] about Make someone responsible for HIPAA compliance and security