It is important to address every online review—good or bad—publicly so that others reading the review will know you are responsive to patient communication and concerns. Here are some simple steps to addressing a bad review, potentially resolving the patient’s complaint and showing possible future patients how you deal with patient concerns. Keep your cool As much as we … [Read more...] about Good responses to bad patient reviews
Marketing
Attract new patients and keep old ones with a marketing strategy
In the ever-evolving healthcare landscape, attracting and retaining patients is vital for the success of your medical office. As a medical office manager, it's your responsibility to lead your team in developing an effective marketing plan for the coming year and continually evaluate and adjust your current strategies. Develop a Marketing Plan for the Next Year A … [Read more...] about Attract new patients and keep old ones with a marketing strategy
7 projects to tackle in September
As September begins, it’s the perfect time to kick off some projects that can set the tone for the rest of the year. The summer lull is over, and it’s likely that both your team and patients are getting back into their routines. Here’s a look at some high-impact projects to consider tackling this September. 1. Patient Flow Optimization September is a great time to assess how … [Read more...] about 7 projects to tackle in September
Benefits of telehealth and how to integrate it into your practice
You're always looking for ways to improve patient care and streamline operations. One game-changer is telehealth, which offers benefits for both your patients and your clinical and office team. First off, telehealth is incredibly convenient. Patients love it because they can have appointments without leaving the comfort of their homes. This is especially great for those with … [Read more...] about Benefits of telehealth and how to integrate it into your practice
AI in medical office management: Leveraging technology for enhanced efficiency
In the ever-evolving landscape of healthcare, medical office managers find themselves at the forefront of integrating innovative technologies to streamline operations, improve patient care, and optimize administrative workflows. Among these advancements, Artificial Intelligence (AI) stands out as a transformative tool that is already playing a significant role in various … [Read more...] about AI in medical office management: Leveraging technology for enhanced efficiency
Crafting an effective physician bio: A guide for medical office managers
In today's digital age, an online presence is essential for healthcare professionals, and an online physician bio is a powerful tool for conveying a physician's expertise, experience, and personal touch to prospective patients. As a medical office manager, you play a pivotal role in helping physicians write or update their online bios. This article will provide you with a … [Read more...] about Crafting an effective physician bio: A guide for medical office managers
6 tips for getting your physicians onto the speaker circuit
One impactful way to promote your physicians' expertise, foster professional growth, and enhance your practice's reputation is by encouraging them to speak at live conferences and web events. Consider these benefits of physician presentations and outline how you, as a medical office manager, can assist in securing these valuable speaking engagements. Establishing Thought … [Read more...] about 6 tips for getting your physicians onto the speaker circuit
Is healthcare SEO really worth the investment?
Years ago, planning a marketing campaign was a simple process. With fewer mediums available to reach potential clients, it was more about how much to spend and less about where to invest those resources. Today, though, the healthcare digital marketing landscape has changed dramatically. Instead of just print options, we now have things like pay-per-click (PPC), search engine … [Read more...] about Is healthcare SEO really worth the investment?
Track these 5 metrics for practice profitability
By Mike Rigert “It was the best of times, it was the worst of times … , ” wrote author Charles Dickens in his classic novel, “A Tale of Two Cities.” While it’s certainly not the worst of times for most healthcare practices (that honor likely went to 2020-2021), things could always be better, … [Read more...] about Track these 5 metrics for practice profitability
7 ways to get the most out of a work conference
Does your 2024 calendar include conferences? Are there events you and your staff will attend for education, product knowledge, or networking? As a medical office manager, attending conferences and trade shows can be a valuable opportunity to learn about new trends and technologies in the healthcare industry. However, with all the hustle and bustle of travel, it can be difficult … [Read more...] about 7 ways to get the most out of a work conference