By Steve M. Cohen bio Whether it's an after hours party or sporting event far from work, incidents that are away from the office may still be relevant to managers. One of my clients had an employee who was attending a son's baseball game on a summer evening. The employee was in the stands, enjoying a few too many beers, and became very vocal, profane, and … [Read more...] about What happens outside the office is still relevant
Marketing
Education resources for Spanish-speaking patients to display on your practice website
Spanish language patient handouts covering a wide range of medical topics, including Asthma (Asma), Atopic Dermatitis (Dermatitis Atópica), Contraception (Anticonceptivas), COPD (EPOC), Diabetes (Diabetes), Hypertension (Hipertension), Immunizations (Inmunizaciones), Obesity (Obesidad), Skin Cancer (Cáncer de Piel), and other chronic medical conditions, as well as videos and … [Read more...] about Education resources for Spanish-speaking patients to display on your practice website
Line management systems help manage practice waiting rooms
Every medical office manager knows that keeping patients waiting in long, slow-moving lines is a recipe for poor service. Not only can long waits cause patients to become extremely upset and agitated, they can also result in lost opportunities in the form of walk-outs and poor patient reviews. This is especially the case in today's world of instant information … [Read more...] about Line management systems help manage practice waiting rooms
Indiana office uses billboards and TV to bring in a flood of new patients
An Indiana practice is seeing a significant number of new patients from a billboard and a TV commercial. It's money well spent, says Laurie Streib, administrator of Gastroenterology of Southern Indiana, an eight-physician, 43-staff practice in New Albany, IN. And getting the advertising going has been amazingly easy – the billboard company designed the sign and the television … [Read more...] about Indiana office uses billboards and TV to bring in a flood of new patients
New York OB/GYN practice discovers 2 astonishingly easy ways to pull in more patients
A one-physician OB/GYN practice that opened in the last decade reached its patient census goals almost immediately using nothing but common-sense marketing. It became so busy, in fact, that it is now open an additional two nights a week plus Saturday mornings. The marketing has focused on two elements. First is no waiting. “We’ve had patients transfer here just because they … [Read more...] about New York OB/GYN practice discovers 2 astonishingly easy ways to pull in more patients
Editor watches staggering changes in medical office management
By Susan Crawford Founding Editor Dear Readers: Medical Office Manager’s first issue came out in November 1987. And now after 26 years as your editor, I have retired. This is a good time to look at the issues and conundrums you as manager have faced during all that time and to congratulate you on a job well done. The changes have been staggering. You have kept up with them … [Read more...] about Editor watches staggering changes in medical office management